I can feel it in my bones. The illustration industry is about to make a huge comeback.
With the incredible amount of content available on the internet people are striving to stand out. Whether you are selling a product, publishing books or magazines, selling your services or just your opinions you need people to pay attention.
You need to be unique.
What better way to stand out from your competitors than by using commissioned illustration? Illustrators create something completely original that says exactly what you need it to say and conveys the exact feelings you want to convey.
Recently I have seen an increase in the number of in-house illustration jobs being advertised (a tiny increase, but still). While the economy is struggling and budgets are low, illustration is still the best value for those that truly want to stand out and be noticed.
It can be disheartening to open up a magazine to see it filled with photography. If these magazines used more illustration in tandem with the photography both would look more interesting.
I don’t mean this to sound like an advertisement for illustration, though that’s not such a bad thing. I mean it to sound encouraging to my fellow illustrators. Don’t get me wrong, I would love to be making more money from my work (wouldn’t we all?), I just have a sense that illustration can’t be as devalued as it’s been forever. The pendulum always swings back in the other direction.
How can we work to improve the status of illustration?